The Weekend Hack is an online coding Bootcamp that is specifically geared towards developing skills in software development, particularly in mobile and web development. They are on a mission to create Full Stack Developers who can change the world. To do this they first need people to enroll in their course. To achieve this they need a user-friendly website that conveys all the information a potential student will be interested in
One of the biggest challenges for The Weekend Hack was to amplify the confidence of the users regarding enrolling in an online coding Bootcamp, a term fairly new in the Caribbean. The second challenge for us was to ensure the back-end is user friendly so anyone on The Weekend Hack team can make changes easily. The third challenge was creating the website to be dynamic as possible to accommodate future changes and minimize the need for human involvement in maintaining the website.
We collaborated with The Weekend Hack to design a website that could depict excellence while being user friendly to instill confidence in potential students. The Weekend Hack team assisted us in understanding the domain, user groups, business model, and walked us through the critical data points. We came to the conclusion the website needs to do three (3) main things. to capture people's attention, along with educating the users and convert into students.
Our primary focus was to ensure the website was user friendly. This will not only encouraged the users to explore theweekendhack.com to its entirety but also pique their interest. Once we capture their attention the website is equipped with two(2) simple forms which will help the business streamline the process of gathering data from the users only contact information, thereby enabling us to follow up with the users and inform them about promotions, new cohorts or courses.
Also, team Adev ensured a contemporary yet simplistic design for the website.
The visual design of the website oozes trust and reliability, that stays in lines with The Weekend Hack brand. We created a color palette that mixes with the branding of The Weekend Hack. It's clean and sleek.
Since The Weekend Hack is all about encouraging people to pursue a path of excellence in the field of Web Development, we tried visualizing this process through a mixture of illustrations, very high-quality images, and adding subtle animation that could excite the users.
The user interface of the website has been kept simple and highly intuitive to influence visitors’ actions and achieve business goals. The responsive website design ensures a consistent customer experience across all the device.